Win in Information & Communication (ICT) Markets

Extendance specializes in product marketing, online PR and branding for ICT companies to help them:

• increase sales
• communicate competitive advantages
• define and promote corporate image
• implement go-to-market strategies

Extendance Business Development Services

Win key account business and successfully motivate your sales channels.

Extendance can offer business development services to complement your own sales efforts. We combine the following factors, which together lead to success for our clients:

• Technology expertise: we can sell complex technologies and solutions, addressing both technical and business needs.
• International business experience: our experts have worked many years in Europe, the USA and Asia (Japan and China).
• Synergies with PR and marketing: working as part of your sales and marketing team while adding synergies with our product marketing services has proven a deal-winning combination time after time.
  

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Extendance Product Marketing Services 

Target your audience more effectively using the right online and offline tools to communicate your values and differentiators.

Extendance can provide:

• Websites
• Blogs
• Online communities
• Social media marketing
• Interactive online sales tools, e.g. ROI/TCO calculators, educational games
• Video and podcasts
• White papers
• Customer success stories
• E-books
• Brochures
• Magazine articles
• Webinars
• Corporate newsletters

Getting the right combination makes a compelling marketing campaign.
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Extendance Strategy Development Services

Maximize competitive advantages and successfully enter new product markets

To decide to enter a new product-market or improve existing product and service offerings, you need very high quality, up-to-date information. Market analyst reports provide an overview, but - assuming it is reliable - this is normally just a starting point for further research.

Extendance can bring you customized, up-to-the-minute, comprehensive and 100% accurate market information. Our service complements or extends your own know-how, enabling you to make the best strategic product-market decisions, fast.

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Extendance Online PR Services

Communicate your message more effectively using the right online tools and techniques - and monitor the results for continued success.

Here are a few of the services we provide:

• News release services
• Multimedia news release add-ons
• Web monitoring services
• Social media participation
• Blog, wiki and forum creation and maintenance

Getting the right combination makes a compelling online PR campaign.

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