Friday, December 2. 2005Market Entry – early vs. late adopters in daily sales work Today I once again witnessed Geoffrey Moore’s new product life-cycle curve in action. While presenting a new product to a prospect I saw not only how important it is to find the few early adopters, but also experienced SAP’s market resource power. The latter I will address in another contribution.The prospect was excited overall about what I had shown him and clearly saw the need for his organization. He formulated his needs and what we could solve himself and got –nearly - excited about the potential. But then he showed his real face. Knowing that we are still looking for a first installation partner he said: I am very interested in hearing about your progress with the other key account you mentioned, where you expect to install the system soon. I suggested to him that the COO of that company could contact him then, and he was very interested. Of course, he would not adopt a new product - that he made clear. I tried a few more things through re-positioning it slightly, but basically had to realize that he will not be my first, and most likely not my second or so client either, simply because he will wait until it is 100% clear and bullet proof. So I packed my stuff and we left it with a follow-up in about 3 months or so. No more to be done here. Quantum Computing and Transforms(full article with pictures can be found on www.nice-ventures.com) Quantum Computing and “Transforms” Introduction A previous article introduced the concept of the quantum computer. However, unfortunately, the QC lacks that great flexibility of the conventional stored program computer. It seems that a practical QC will be able to perform a relatively fixed, pre-determined class of calculations with lightning speed. For some people this suggests that QCs will have limited usefulness. However, there are many applications that are marginal with current computers that may become very practical should a QC become available. Recently researchers have developed an algorithm that could be implemented on a QC to process “Fourier Transforms”. The potential offered by a device that could perform generalized transforms (not just Fourier) is immense. The potential makes all other applications recede into the twilight of insignificance. These possible applications of such a processor include: • Factorization of large numbers • DSL • Spread-spectrum radio • Advanced radar and sonar processing • Medical imaging • Visual pattern recognition, speech recognition, language processing Fourier’s Transform Fourier’s Theorem says that any repeating waveform (or signal) is composed of (and can be broken down into) a series of pure sine waves where the frequency of each is an integer multiple of the lowest frequency present. That is, you can represent any repeating waveform by a mathematical series of the form: a Sin (x) + b Sin (2x) + c Sin (3x) + d Sin (4x) +..... This representation works even for isolated pulses and for segments of apparently “random” signals. All you do is take the section you want to analyse and assume that it repeats infinitely! (After all we don’t know what might happen in the future and it might indeed repeat!) A Fourier Transform takes an equation representing a repeating waveform and gives you a set of coefficients (a, b, c, d… from the expression above) that represents the amplitude of each Sin wave component of the signal. While this is useful for theoretical analysis, it doesn’t help much in the operational sense. (When you are receiving a radio signal for example, it is somewhat difficult to construct an equation to represent it in real time.) A Discrete Fourier Transform (DFT) takes a series of digitized signal amplitudes (just the digitized signal) and processes this to give us the coefficients (a, b, c, d.. etc.). That is, it gives us the amount of each sine wave component present in a practical waveform expressed in digital form. It’s exactly the same process as a prism performs on a beam of sunlight. You get a “rainbow” of frequencies as the output. Of course, a prism is an analogue device and a DFT does the job digitally but the result is the same. The mathematics needs to take account of phase and so it requires integration of a series in complex numbers but the basic principle involved is very simple: 1. First we assume the truth of Fourier’s Theorem (that is, every signal can be expressed as an infinite series of sine waves). This is proven so assuming it to be true is no problem. 2. We know that the integral of Sin(x) over one cycle (from 0 to 2pi) is zero. So the integral of the series must also be zero. 3. We also know that the integral of Sin(x)Sin(y) is also zero, provided that x does not equal y. 4. If x = y we get the integral of Sin2(x) which is definitely not zero! So you take a segment (set of digital measurements) of a signal, assume that it is a full cycle (0 to 2pi), and multiply it by Sin(x), (x is chosen to represent the frequency we are looking for). Then you integrate it (just add up the results carefully taking note of the sign) over the full period. The answer you get represents the amplitude of the sine wave you are looking for within the source set of measurements. Then you double “x” and repeat the process. Then you replace “x” with “3x” and do it again. Then you keep going until you run out of significance. You now have a sequence of coefficients that represent the amplitudes of all the frequency components of the waveform. (Like a spectrum.) The amazing thing is that if you repeat the process using the coefficients you have just derived as input (changing a sign or two) you get back the original set of numbers (representing the original waveform) that you started with. This is called an Inverse Discrete Fourier Transform (IDFT). So, if you think of it in theory, you have a set of readings of a signal that varies with time (said to be “in the time domain”). You can change this into a series of frequencies (said to be “in the frequency domain”) using a DFT and back again using an Inverse DFT. It seems obvious that doing this requires a very large number of arithmetic operations (mainly multiplications). Usually when a DFT is performed on a computer we use an algorithm called an FFT (Fast Fourier Transform). Basically this is just a DFT performed using several short cuts in the math that reduces the amount of processing required. Thinking about the basic operation (that of correlation of sine waves) above we might perform this as shown below. This device is called a “Standing Acoustic Wave” (SAW) filter and is widely used in consumer electronic devices (such as TV sets). Figure 1 SAW Filter Principle You take an input electronic signal and change it into mechanical vibrations on a piece of ceramic. This is done to slow the signal down so we can sample it at different times. Then you take samples at regular intervals along the ceramic and make the samples electronic. Ideally the output of the “taps” gives you a series of copies of your input signal, each one of them delayed by a fixed amount of time. Each signal is then multiplied (amplified) by a “factor” (the set of factors might represent a full sine wave over one period, for example). The signals are then added up arithmetically (you have to take account of the minus sign here). What you get at the output is a signal that varies in amplitude with the amplitude of the selected sine wave present in the input signal. Thus you have filtered out all the extraneous “noise” and demodulated (recovered the variations in) the signal all in one step. Simple filters of this kind as used in consumer electronics can detect and process a signal from within a band of signals up to one thousand times stronger than the signal being detected. In very high quality, specialist equipment you can recover a signal from amongst “noise” of perhaps a million times stronger. Now, what if you take a large number of SAW filters and connected them in parallel (that is to the same input). If you set up the multiplication factors in the first SAW filter to represent a particular frequency of sine wave, the factors in the second filter to represent twice this frequency, the third filter three times the frequency and so on then you get a series of outputs that are the coefficients of a Fourier Transform. The important difference is that the output here is continuous. Then, if you wanted to detect a pulse of a particular shape you could multiply each output by a factor and sum them again and presto you could detect any pulse shape (or pattern) you liked. Of course there are mathematical ways (short cuts) for simplifying this process significantly. So far we have only considered this process for signals that vary in time. It works just as well for signals that vary in space. That is, if you scan the surface of a picture in a straight line you can recognize variations and perhaps extract meaning. Do it in two dimensions and you are on the first step of a path towards full feature recognition. Now consider a series of devices similar to SAW filters connected in a “cascade arrangement (the output of one feeding the input of the next). This bears an uncanny resemblance to a neural network. When you look at the human nervous system, the “synapse” (connection between nerves) seems a lot like one of the little amplifiers we used to “multiply by a factor”. The cell itself can clearly sum the inputs from dendrites. The axons act like wires to hook it all together. Figure 2 Neuron (Schematic) There are up to 100 billion neurons (nerve cells) in the human brain. The elementary structure is shown in the schematic above. Neurons perform the functions of signal transmission, signal processing and memory. The dendrites receive signals from the axons of other neurons and/or from sense organs. The axon, which can be very long and which branches off in many directions, can carry signals to many other neurons. Axons from one neuron connect to dendrites of other neurons at the synapse. The synapse acts both as a connecting point and as an amplifier/attenuator of the signal. From the structure here it is easy to see what is happening: 1. The nervous system is NOT performing Fourier Transforms exactly – but it is performing a very similar transform process albeit in an “analogue” way. The principles have to be much the same. 2. Memory can exist in the form of amplification factors in either synapses or the cells themselves. Applications for a very fast “Transform Processor” “Associative” Memory When you locate information in a conventional computer memory a binary address is fed through wired logic to activate a particular storage “word” and retrieve it. An “associative memory” is very different. It is accessed by using a “key” rather than an address. Such a memory is really just a table. A list of changeable keys is matched to a set of storage locations. When such a memory is accessed, a “table look-up” is performed on the table of keys and the corresponding memory word is located and read out. The important feature is that such memories are specially wired so that when an access is made each memory key is accessed and compared to the presented access key simultaneously. The result is usually available in a single memory cycle. Small memories of this type are used in most computers today to administer high-speed buffer memories and “virtual memory” systems. However, very high-speed lookup of large databases and tables is critical in many modern database and information storage systems. If a QC could be built to administer memory access for a conventional computer these systems could be significantly improved.
Radar and sonar Today’s military radar and sonar systems use sophisticated transform processing of radar echoes received to analyze the received pulse and to build a useful image. The amount of data to be handled is vast and it must be handled in real time. Specialized conventional computers are available that are designed to do transform processing. These are around 100 times as fast as the best “general purpose” supercomputers around. It is perfectly possible to pay over a million dollars (US) for a processor like this. The more capable transform processing you can perform, the more effective your radar system. Processors of this kind are currently used in advanced terrestrial radar systems, military aircraft, ships and especially submarines.Medical imaging Many Medical Imaging systems (ultrasound, CT, MRI) require almost exactly the same kind of processing as sonar or radar. These could be improved by faster transform processing. ADSL and DMT When people connect to the Internet using “Broadband” from home over existing telephone wire they are usually using a protocol called ADSL . At the transmission level there are two options for implementation but the most popular is a protocol called DMT. DMT is revolutionary because it actually uses an IDFT to build the signal to be transmitted and a DFT to decode it at the receiver. The processing involved requires around twelve million arithmetic operations per second at the transmitter and the same at the receiver. Here the DFT is used for the actual transmission and reception of a real-time signal not just for the theoretical analysis of it. The principles used in DMT could be used at much higher speeds and in many other contexts, but its usefulness is limited by the availability of suitable transform processing hardware. Spread spectrum communication - CDMA Traditionally, when we use radio communication each user tries to minimize the frequency space used. The broadcast spectrum is a shared medium and we need to use it efficiently. Gaps (called “guard bands”) are left between frequencies (channels) to minimize interference between them. Spread-spectrum communication does just the opposite. Many signals are transmitted in the same band at the same time, “over the top” of one another. You send each signal over a wide “spread” of frequencies rather than in a traditional narrow one. There are a large number of advantages in doing this. In the mobile telephone world a major advantage is that it reduces the effects of reflections and hence reduces the incidence of poor reception. In Code Division Multiple Access (CDMA) you send a digital signal. Each bit is sent as a stream of many bits. For example a single “1” bit might be sent as a unique pattern of perhaps 1000 bits, a “0” as a different pattern. Other users of the same frequency band do the same thing but each uses their own unique bit patterns “orthogonal” (uncorrelated) with those of any other user. At the receiver, co relational filters are used to recover a single transmission from under the “noise” (signals) of the other users. This principle is in use today in some mobile telephone systems. Our interest here is really in the principle it illustrates. So long as you know the characteristics of a signal you can recover it from underneath a massive amount of “noise”. But what if we applied this principle to computer memory? What if we used analogue storage locations that were able to superimpose multiple different pieces of information on top on one another? You could use co relational filtering to recover the contents. Pattern Recognition and Neural Networks The above discussion of “transforms” was intended to show the potential of simulating neural networks using the digital processing of transforms. This offers the potential radical improvement of many existing computer applications and opens the door to a number that are impractical or impossible at the present time. 1. Recognition of faces in crowds 2. Making “sense” out of a photograph 3. Reading handwriting 4. Language translation Conclusion From its genesis around 1980 to today the field of quantum computing has developed at unprecedented speed. It seems that quantum computers are indeed possible and may indeed become practical within a few years. If this is true, then the “killer application” will probably be the processing of transforms. Nice Ventures gibt Gewinner des Startup Product Marketing Award 2005 bekanntNice Ventures gibt Gewinner des Startup Product Marketing Award 2005 bekannt ZÜRICH, Schweiz, 15. November/PRNewswire/ Nice Ventures sponsert den Best Product Marketing Award 2005, um europäische Startup-Unternehmen, die bereits exzellente, technische Spitzenkräfte für sich gewinnen konnten, dabei zu unterstützen, ihre genauso wichtigen Produktmarketing Aktivitäten auf das gleich hohe Niveau zu bringen. Der Gewinner wird von Nice Ventures ein umfassendes Produktmarketing Support-Paket für ein ganzes Jahr erhalten. Nice Ventures hat jedes einzelne High-Tech Startup selektiert, das ihm in der Schweiz, Deutschland, in Frankreich und in Großbritannien aus seiner umfassenden Datenbank bekannt war. Jedes Startup, das Produkte/Dienstleistungen lieferte, konnte teilnehmen. Das Schlüsselkriterium für den Preis waren nicht der Geldbetrag oder die Ressourcen, die für das Produktmarketing ausgegeben wurden (jede Budget/Ressourcen Situation ist anders), sondern was das Unternehmen innerhalb der spezifischen Rahmenbedingungen der Ressourcengegebenheiten erreichen konnte. Um dieses Thema näher zu beleuchten, stellte Nice Ventures folgende Frage: Was war die Qualität des Contents, welche Art von Verkaufs/Marketing Tools wurden eingesetzt und wie effizient waren diese? Wie gut waren die Produktmarketing Aktivitäten des Unternehmens im Vergleich zu jenen ihrer wichtigsten Mitbewerber? Versucht das Unternehmen, einzigartig zu sein, oder kopiert es nur, was jeder andere macht? Unter den Gewinnern sind 4 High-Tech Startup-Unternehmen aus Großbritannien, zwei aus Frankreich, eines aus Deutschland, eines aus Schweden, eines aus der Schweiz und eines aus Irland.Der Gesamtgewinner war der Voice over Wireless IP Innovator Cicero Networks (www.ciceronetworks) aus Irland, der die höchste kumulierte Punkteanzahl aus allen Preiskriterien erzielen konnte. Eine Liste aller Top-10 Gewinner des Preises finden Sie unter www.nice-ventures.com. Näheres über Nice Ventures Nice Ventures ist ein Unternehmen für High-Tech Produktmarketing und Geschäftsentwicklung und spezialisiert auf die Unterstützung von Technologieunternehmen. Die Zentrale von Nice Ventures ist in Zürich, Schweiz. Pressekontakt: Roger Signer, E-Mail: roger@nice-ventures.com, Tel. +41-43-211-96-80 Nice Ventures anuncia el Premio 2005 al Mejor marketing de lanzamiento de productoNice Ventures anuncia el Premio 2005 al Mejor marketing de lanzamiento de producto ZURICH, Suiza Nice Ventures ha patrocinado el Premio 2005 al mejor marketing de producto para impulsar a las empresas incipientes europeas, que cuentan ya con una tecnología excelente y talento en el sector de la ingeniería, con el fin de potenciar sus igualmente importantes esfuerzos de marketing de sus productos, y situarlos al mismo nivel. El ganador obtendrá un paquete de apoyo integral de Nice Ventures para el marketing de su producto, durante todo un año. Nice Ventures seleccionó a cada una de las empresas incipientes del sector de la alta tecnología de las que tuvo conocimiento por toda Suiza, Alemania, Francia y el Reino Unido, partiendo de su extensa base de datos. Pudo participar cada nueva compañía que estuviera despachando productos/servicios. El principal criterio para la concesión del premio no era la cantidad de capital o de recursos empleados en el proceso de marketing del producto (cada situación presupuestaria/de recursos es diferente), sino lo que la compañía fuera capaz de alcanzar dentro del marco específico de su capacidad de recursos. Para investigar esa cuestión en más detalle, Nice Ventures formuló las siguientes preguntas: Cuál es la calidad del contenido, qué tipo de ventas/herramientas de marketing se emplearon, y cuál fue su efectividad? Cuál es la comparación entre los esfuerzos de marketing del producto de la compañía y la de sus principales competidores? La compañía procura ser única en su sector o simplemente copia lo que hacen otras? Entre los ganadores se encuentran cuatro compañías incipientes del sector de la alta tecnología del Reino Unido, dos de Francia, una de Alemania, una de Suecia, una de Suiza y una de Irlanda. El máximo ganador fue la innovadora compañía de Voice over Wireless IP Cicero Networks (www.ciceronetworks) http://www.ciceronetworks, de Irlanda, que obtuvo la máxima puntuación, en conjunto, entre todos los criterios deconcesión del premio. Puede hallar una lista de los 10 primeros ganadores del Premio en la página web www.nice-ventures.com. Acerca de Nice Ventures Nice Ventures es una firma de desarrollo de negocio y marketing de productos de alta tecnología, especializada en el apoyo a las compañías del sector tecnológico. La sede de Nice Ventures se encuentra en Zurich, Suiza. Contacto de prensa: Roger Signer E-mail: roger@nice-ventures.com Tel. +41-43-211-96-80 Nice Ventures annonce le prix du marketing produit jeune entreprise 2005Nice Ventures annonce le prix du marketing produit jeune entreprise 2005 ZURICH, Suisse, 15 novembre/PRNewswire/ -- Nice Ventures a assuré la promotion du prix du marketing produit 2005 pour encourager les jeunes entreprises européennes qui jouissent déjà d’excellentes compétences du point de vue de la technologie et du développement à redoubler leurs efforts de marketing, domaine qui nécessite le même niveau d’excellence. Le vainqueur se voit décerner par Nice Ventures un pack complet appuyant sa démarche de marketing pendant toute une année. Nice Ventures a sélectionné toutes les jeunes entreprises de Suisse, d’Allemagne, de France et du Royaume-Uni dans sa vaste base de données. Toute entreprise offrant des produits ou des services peut participer. Le critère principal retenu pour la récompense n’est pas le montant ou les ressources consacrés au marketing produit (qui sont des éléments propres à chaque situation) mais les accomplissements de la société par rapport aux ressources disponibles. Pour traiter le sujet plus en détail, Nice Ventures posait les questions suivantes : Quelle était la qualité du contenu ? Quel type d’outils de vente ou de marketing a été employé ? Quelle a été leur efficacité ? Comment évaluez-vous les efforts de marketing produit de votre société par rapport aux concurrents ? Votre société tente-t-elle de se démarquer ou se contente-t-elle d’imiter ce qui se fait déjà ? Parmi les gagnants, on trouve des entreprises du secteur de la haute technologie, 4 basées au Royaume-Uni, 2 en France, une en Allemagne, une en Suède, une en Suisse et une en Irlande. La première place revient à Cicero Networks (www.ciceronetworks.com), société irlandaise à l’origine du concept de voix sur réseau IP sans fil. Cette entreprise a atteint le score le plus élevé à chaque question. Une liste des 10 premières entreprises récompensées est disponible à l’adresse www.nice-ventures.com. A propos de Nice Ventures Nice Ventures est un cabinet de marketing produit et de développement de la clientèle spécialisé dans le secteur de la haute technologie. Le siège de Nice Ventures se trouve à Zurich, en Suisse.Source : Nice Ventures GmbH Contact presse : Roger Signer, courrier électronique : roger@nice-ventures.com, Tel. +41-43-211-96-80 Nice Ventures announces Best Startup Product Marketing Award 2005
For Immediate Release
Nice Ventures announces Best Startup Product Marketing Award 2005 Zurich, November 3, 2005 Nice Ventures has been sponsoring the Best Product Marketing Award 2005 to encourage European startup companies, who already boast excellent technology and engineering talent, to raise their equally important product marketing efforts to the same high level. The winner will obtain a comprehensive product marketing support package lasting an entire year from Nice Ventures. Nice Ventures selected every single high-tech startup they knew of throughout Switzerland, Germany, France and the UK from their comprehensive database Every startup that was shipping products/services was able to participate. The key criterion for the award was not the amount of money or resources spent in product marketing (every budgetary/resource situation is different) but what the company was able to achieve within the specific framework of resource possibilities. To look at that question in more detail Nice Ventures asked the following questions: What was the quality of content, what type of sales/marketing tools were used, and how effective were they? How did the company's product marketing efforts compare with the activities of their major competitors? Does the company try to be unique or just copy what everyone else does? Among the winners are 4 high-tech startups companies from the UK, two from France, one from Germany, one from Sweden, one from Switzerland and one from Ireland. The overall winner was Voice over Wireless IP innovator Cicero Networks (www.ciceronetworks), from Ireland, which managed to achieve the highest combined score across all the award criteria. A list of all top 10 Award winners can be found on www.nice-ventures.com. About Nice Ventures Nice Ventures is a high-tech product marketing and business development firm helping established and emerging technology companies. Ralf Haller and Harry J.R. Dutton, both high-tech business experts with many years' experience working for technology companies in the United States, Europe and Asia, founded the company in 2000. Since then they have built up a team of professionals with equally strong international high-tech backgrounds and expertise. The headquarters of Nice Ventures are in Zurich, Switzerland. Press Contact Roger Signer, roger@nice-ventures.com, +41(0)43.211.9680
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Saturday, January 3 2009 Tech blogs dominated by Apple, Google, Microsoft stories Friday, January 2 2009 2009 ins and outs in product marketing, PR and business development Thursday, January 1 2009 Best iPhone apps I came across so far... Thursday, January 1 2009 Opinion: Time to reboot Europe too? Wednesday, December 31 2008 Review: My favorite personal things this year Tuesday, December 30 2008 Book recommendation: presentationzen Sunday, December 28 2008 New location-based services launched by Vodafone Wednesday, December 24 2008 Best wishes for 2009 Thursday, December 18 2008 10 reasons why tech companies move PR and product marketing Online Monday, December 15 2008 "LeWeb" without Le Web: or how American and European cultures clash Sunday, December 14 2008 CO2 footprint hardship Sunday, December 14 2008 2009: New ICT technologies that I am waiting for... Saturday, December 13 2008 Good news: online downloads keep growing 30% Monday, December 8 2008 Book recommendation: Entrepreneurial Success in Shanghai Saturday, December 6 2008 2009 planning: What are the most effective marketing tools we have seen? Tuesday, December 2 2008 Impressions from Shanghai Sunday, November 30 2008 The future of human computer interaction Tuesday, November 18 2008 "Made in..." How important for tech sales? Friday, November 14 2008 Why is Online PR and Marketing inevitable? Lessons from the Obama campaign Monday, November 10 2008 Books Ralf readsWhere you find RalfCalendarCategoriesShow tagged entries |