As many expected - but of course nearly nobody knew for sure - Steve Jobs used yesterday's Macworld to announce Apple's entry into the high-volume mobile phone market.
Apple's share reacted right away, and the mobile phone vendors now have - as they probably already expected, seeing their latest marketing push for music phones - a serious competitor.
Looking at the pictures its obvious what the Apple designer had in mind: use the whole phone area for the display. Simple thing, question is why did all the legions of phone designers not come up with that themselves? Well, I guess there is still a difference in what Apple does compared with the rest of the world...