As we reported yesterday, IBM has opened its own "Innovation Factory," to generate ideas and new products and services for telecom customers. But it’s not exactly a new idea – either for the high-tech world or for IBM.
In his 1985 classic Harvard Business Review article,
The Discipline of Innovation, management guru Peter Drucker argued innovation was one-third innovation and two-thirds disciplined hard work that should be planned and managed systematically in companies. The life sciences started using the name “innovation factory” in 1999. After another Harvard Business Review article in 2001,
Building an Innovation Factory describing how to spread innovation collaboration between partners, it started to catch on more widely.
IBM was already a member of the Rhode Island-based "Business Innovation Factory", taking over management of the
Rhode Island Wireless Innovation Pilot Project in the fall of 2005. They are presumably leveraging this experience – e.g. piloting social networking tools – in the new venture.
The wider need in the telecoms industry was shown in IBM's
worldwide survey of high-tech CEOs. The majority of the 700-plus CEOs said depended mostly on generating new business models to gain a business lead. Telecoms CEOs put the emphasis instead on product and service innovation. IBM found this a paradox, because in their view business model innovation generates faster-than-average margin growth, and technology differences are often slim. In comparison with other CEOs, telecoms CEOs also downplayed their role in spearheading innovation. IBM put this down to the urgent need for telecoms businesses to monetize their high capital investment in next-generation services over IP. The survey concludes they are not collaborating externally nearly as much as they need to - a need that the CEOs actually acknowledge.
The survey looks like a top-class piece of market research, giving IBM reason to expect a good takeup, with clear business benefits: product time-to-market and business model innovation through participation of top level management. Mike Hill, IBM’s Telecommunications Industry general manager, says in the PR:
"Our telecom clients are facing a host of competitive pressures that demand the ability to drive new revenue streams, test new business models, and accelerate the pace of innovation”.
I’m sure it was only coincidence, but the PR came out just a day after the US's slip from first to seventh place in
WEF's “networked readiness index” - measuring national ICT resources and preparedness (behind Singapore, most of Scandinavia, Holland and Switzerland). A good time to get some positive press!