What is in a name? We always thought that was not so important for us, but over time we got tired of people misreading what we are. So end of last year we decided to look for a new name for our company. As anyone who has been in this process knows quite well, it is not an easy task. Especially if it is your own company. We found some good names, but the web domain names were of course taken, and not having the .com, .net and other domains did not make sense for us we thought. So finally Adrian found one that we liked since it describes what we do, had all domain names still available and, last but not least, found approval from others we asked as well. After letting it sit there for about 4 weeks we still thought it is OK, so decided to do it.

From today on we are Extendance, and Nice Ventures, which was started back in 2001, ceases to exist. The name has served us well, but the time has come to move on.