The value of brands is an important criteria for measuring the success of Marcom activities, in particular in the consumer markets. In Switzerland Logitech has made the biggest jump as Interbrand Zintzmeyer&Lux reports. That there is no news like bad news has probably also helped Phonak, whose racing team won the Tour de France for the first time, and who then - the winner having given a positive doping test - closed their team entirely.

The biggest increase in brand value is recorded by Logitech, which came in place 24 with a 17,1% gain, followed by Nespresso (place 17 with a 15,6% gain), Phonak (place 35 with a 14,1% gain), Rolex (13,4% gain) und Bally (13,3% gain).