The magazine Forbes attracts readers with their list of top people in the world. They have a list of the richest people, a list of the top venture capitalists, most generous philanthropists, the most influential business books, the best paid CEOs, outperforming CEOs, world's most powerful women, the most influential celebrities and many many more. In a highly creative strategic move trying to win over readers Fortune Magazine now has a list too: the 25 most powerful business people. In this list we have a few (pure) ICT company leaders as well. They are:
1. Steve Jobs, Apple
4. Eric Schmidt, Larry Page, Sergei Brin, Google
6. Bill Gates, Microsoft
11. John Chambers, Cisco Networks
16. Mark Hurd, Hewlett Packard
Most notable difference to other lists is that Bill Gates is only on place 6.
Forbes would certainly win as the magazine with the most top people lists. But Fortune would win the title for the publication with the most influential list of influential people.
I am now wondering what list we should come up with today in order to market ourselves?