
With such annoucements usually come layoffs. But according to
Ericsson they will actually employ 500 more engineers in the IP network area. The mobile infrastructure business has been shaken up a lot by the entry of the low cost, aggressive Chinese players Huawei and ZTE. Alcatel with Lucent, Siemens with Nokia and then Nortel selling its UMTS business to Alcatel were the big headlines this year, and more might be coming as others like Motorola could be forced to do something too. Motorola, for example, is working with Huawei and uses its UMTS equipment in China.
Now Ericsson still remains the number one in this industry and might enjoy this lead for quite some time to come while its immediate competitors Alcatel/Lucent and Siemens/Nokia are super busy re-organizing their new ventures. So a good time to further focus on customers and become even more efficient - both being what the Ericsson annoucement today seems to indicate.
The Ericsson press release summarizes the key changes in its (now) three business units: Networks, Global Services and Multimedia. Those three business units are what a customer might want and need: either fixed or wireless networks or often both; professional service support; and then the new IMS and IP-centric developments, grouped under Multimedia - which also makes sense since it will grow the fastest from being currently the smallest business unit, and therefore needs to be run differently. This also all makes sense from this perspective: serving existing customers with Product and Services business units and serving future customers with its Multimedia unit. Ericsson seems to be doing the right thing to keep its competitors at bay.