Shortly after 3 in Italy, the Hutchison Whampoa owned group, announced to start with mobile TV exclusively showing soccer world cup games, the two other mobile network providers published their plans as well:

Telecom Italia announced that in June it will start to broadcast "Serie A" and Champions League soccer games, in addition to different free-to-air channels.
Vodafone Italia last week signed a deal with Mediaset, the privately-held television network owned by former Prime Minister Silvio Berlusconi's family, but will not commercialize the P920 until the end of summer.

In South Korea mobile TV reached 440'000 subscribers within a year.