With yesterday's announcement by Warner Brothers that they would from May onwards only create high-definition videos with the blu-ray format, and no longer support both current HD formats (HD-DVD as well), many were saying that this will mean the final win for the blu-ray format. Despite the market share of 20% that TimeWarner has in videos I am not so sure if that battle is really over, looking at both sides' lists of supporters:

I think this comment here from Home Media Magazine editor in chief, Stephanie Prange, reflects more the current situation:
"I have not seen anyone give up in this fight. Every time one shoe drops and you think 'Oh, it's over,' the other side comes up with something else."

Looking at the two organizations' websites and their members, HD-DVD Promotion Group and Blu-ray Disc Association both have pretty strong members still. In fact I thought that over time players supporting both formats might be the solution since once good volume is reached it really does not matter that much anymore, due to component prices anyway going down to negligible levels.

One battle both camps have yet to win together though: That is for getting HD videos into the mass market regardless of what format they play. This has not been achieved yet, and will still take many years. I also don't agree that the format confusion is the prime reason for that: It might slow it down a bit, but cannot be the major reason. It is the old wisdom again that says it simply takes longer than anyone wishes to bring new technologies to the masses.