Reading that Creative has filed an intellectual property law suit against Apple's iPod activities, and now
LG's announcement of an iPod competitior carrying the catchy name MFJM53, just goes to show once again that many players miss the right go-to-market strategy. Getting to the party late is already bad if you want to get attention, but if you then have not much of a story to tell, you're left either wasting a lot of time and money or trying to spoil the party. If the latter does not work out either, then you should finally pack your stuff and look for other parties where you better show up on time and with some quality stuff to talk about.