We have written about a possible Web 2.0 hype here already. With the folding of Fold.com (it's their real name) Techcrunch started a tag list called Deadpool hoping that it will not grow too big.
I think at the least we will see lots of consolidation going on. E.g. commercial blog sites will continue to be gobbled up by aggregators such as one of our favorite blogs Engadget, whose owner Weblogs, Inc. has a total of 90 blog sites under its belly.
Further, you hear VCs starting to talk about the difficulty in finding good investments. E.g. David Hornik from August Capital comments in his blog:
To give you a sense of the interesting challenge venture capitalists face when investing in new media companies today, one need look no further than this list itself. At August Capital, we have funded 4 of the companies on the list: LiveJournal, Technorati, Trumba, and VideoEgg. Considering only those companies that made the list, on average, our four portfolio companies face 33 -- yes, that's right, 33 -- competitors in their respective verticals. That is mind blowing. And this list does not even include Yahoo, Google, Microsoft, IAC, Fox, Vivendi, Ebay and Amazon, all of which are likely competitors of each and every company on the Web 2.0 list. As the venture community continues to look at Web 2.0 companies in the coming months and years, this list is an invaluable piece of perspective .
Naturally we will see lots of folding, consolidation and a very few set to make it big. Why worry about that, isn't it what it was all along but now all under the one buzzword, Web 2.0? Summarizing and simplifying it all under one name has disadvantages too. So no need to fight about who created the buzzword Web 2.0 at the end.