Define your community strategy
Social media, in particular the development of a dedicated online social community, can be a powerful component of a marketing strategy.
We build customized communities which enable deeper customer, partner and employee engagements.
We help you work out a customized community strategy that thoroughly meets your needs.
US companies have proven the success of social media, as well as showing its limitations. We have learned from their experiences over the last few years, and are able to apply what has proven to work best and adapt it to local or regional needs.
People
Define technographics of your target group (in what way and to what extent they are likely to participate)
Objectives/Metrics/ROI
Support, Sales & Marketing, Innovation, Operations
Relationships
Define how you want to change relationships with the target groups
Approach
Listen, Engage, Energize, Support, Collaborate
Integration with other activities
Support, R&D, Sales, Marketing, Operations, HR, IT, Management
Policies
Legal, company ethics, intellectual property issues
Technology
Open source, SaaS, SW Platforms ¦ best match in terms of functionality, scalability, budget, stability, openness