Our next FREE monthly webinar:
Business Social Communities: What are the Secrets that Make Them a Success?
attendance by invitation onlyBusiness Social Communities are one of the fastest-growing changes to enterprises worldwide, making group communication easier, faster and more productive. Companies like VMware, Cisco Systems, PepsiCo and Dell use them to accelerate their time to market, focus their market research and enhance innovation. But creating a successful community is not simple, and it is not a matter of luck - it takes care and know-how.
Business Social Communities can be used in four areas:
- Sales & Marketing: run campaigns, improve brand visibility and loyalty, market research
- Technical Support: reduce costs while improving quality
- Innovation: use input from your customers to improve products and services
- Collaboration: improve sharing of resources and provide a tool to better collaborate in projects and day-to-day work
There have been tremendous success stories such as VMware's virtual world, which expanded their in-house trade show attendances from 15k to 45k visitors, and PepsiCo, who decided to run a community Refresh Everything instead of wasting money with Super Bowl ads, not forgetting Dell's IdeaStorm community, where the crowd bring up new product ideas. So why is Gartner predicting that through 2012, 70% of all IT-led social media initiatives will fail - and that means Business Social Communities, too?
"PepsiCo's Refresh Everything gets 10x media coverage over Coca Cola". According to a recent survey by Nielsen, this social media-powered campaign has already paid off in terms of increased media coverage for the soft-drink maker: The survey shows that Pepsi accounted for more than 21 per cent of the media coverage and online buzz around Super Bowl advertising - about 10 times as much as Coca-Cola. And the icing on the cake: The $20 million Pepsi is spending on its crowdsourcing project is about $10 million less than it usually spends on a Super Bowl ad.
Extendance has looked at hundreds of Business Social Communities and studied the 100 most successful ones in details to find answers to the question: "What makes a Business Social Community a success and what leads to failure?"
In this one-hour webinar we will show the secrets of some of the most successful private communities and also summarize the key findings of our survey.
Topics covered are:
- Examples of the best-run Business Social Communities
- Using private communities for particular business functions
- Which are unsuccessful and can we learn from failure?
- Key factors behind every successful Business Social Community
For whom
Management, web channel sales&marketing, communications, marketing, sales, HR, operations, technical support, IT
Workshops
We partner you in a - typically half-day - in-house workshop to determine exactly how your customers, partners and employees can benefit from social communications and business social communities. Extendance social communications experts plan, present and facilitate these workshops. For more details of how a workshop could help you, contact us by email:
info@extendance.com